I'm a creative lead, experience designer, and community builder. I build things that transform businesses, brands, and the people who use them.
“Gary brings a rare combination of strategic insight, steady leadership, and genuine passion for mission-driven work. Throughout the process, he navigated complex challenges with clarity and purpose, ensuring that every decision aligned with both organizational values and community impact.”
— Geoff Ball, CFRE, former Chief Development Officer, Uplift Northwest · Executive Director, Teens in Public Service
UX, BRAND STRATEGY, REBRANDRe-branding a Legendary Seattle Charity
An end-to-end, research-driven brand transformation spanning strategy, naming, design, and measurable community impact.
Case Studies
PROGRAM LEADERSHIP - INTERNAL CULTURE
Built and scaled a decade-long employee experience program which strengthened belonging, creativity, and community across Slalom Seattle and the broader Pacific Northwest market.
Role
Founder and leader of Culture Crew. Program Strategy & Experience Design, Creative Direction, Visual Design, Community Building, Event Production, Marketing & Communications, Digital Experience Design
Type
Internal employee experience program, volunteer-led
Timeframe
January 2013 – March 2026
Outcome
A durable, scalable, much loved culture program integrated into the fabric of Slalom Seattle: flagship annual events, digital experiences, and a lasting model for employee-led culture design and delivery
Seattle Culture Crew
TRANSFORMATIONAL UX - PRODUCT DESIGN
Unifying a global shipping enterprise across ocean, land, and air through a single, AI-assisted application spanning the full quote-to-invoice workflow
Role
Co-Lead Senior UX Designer: two-person consulting team, end-to-end ownership from discovery, product design, through design system strategy and foundation
Type
6 month consulting engagement
Outcome
Validated high-fidelity prototype spanning the full quote-to-invoice workflow, embedded AI assistant (Lynn), foundational pattern library, and FigJam documentation layer, ready for Phase 2 build
Global Logistics
PROGRAM MANAGEMENT - FOUNDER, SOCIAL IMPACT
Founder of Slalom’s global Movember program, growing a Seattle grassroots team into a global multi-office initiative that raised $466K for men’s health programs
Role
Slalom Global Movember Lead. Seattle Team Captain, Creative Director, Visual Designer, Marketing & Communications Manager, Chief Recruiter
Type
Employee-led internal social impact program
Duration
2011-2022
Outcome
One of Slalom's most visible and enduring grassroots social-impact programs: $466K raised, 36 offices engaged, men's health conversations normalized companywide
Movember Foundation
More work
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T-Mobile Home Internet
Product and hardware design for T-Mobile’s 5G home internet service.
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Zeitgeist Coffee
Brand identity, and two decades of design for this Seattle coffeehouse legend.
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Mini Mart City Park
Branded communications. Poster series for the On Site film programs running for 5 months each year since 2023.
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Strawberry Hill Skate Park
Brand identity. An ambitious and overdue plan to enhance our destination skate park on Bainbridge Island deserves an identity, and I was stoked to be involved.
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Amazon News
Redesign of the Amazon News website, from information architecture to an updated visual style and a custom Figma design system.
COMING SOON
