I'm a creative lead, experience designer, and community builder. I build things that transform businesses, brands, and the people who use them.

Learn more about my approach and skills on the About page, explore some of my extracurricular creative pursuits on the Play page, or dive into the work featured below.

“Gary brings a rare combination of strategic insight, steady leadership, and genuine passion for mission-driven work. Throughout the process, he navigated complex challenges with clarity and purpose, ensuring that every decision aligned with both organizational values and community impact.”

— Geoff Ball, CFRE, former Chief Development Officer, Uplift Northwest · Executive Director, Teens in Public Service

FEATURED CASE STUDY

Re-branding a Legendary Seattle Charity

An end-to-end, research-driven brand transformation spanning strategy, naming, design, and measurable community impact.

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Case Studies

TRANSFORMATIONAL UX

Unifying a global shipping enterprise across ocean, land, and air through a single, AI-assisted application spanning the full quote-to-invoice workflow

Role
Co-Lead Senior UX Designer: two-person consulting team, end-to-end ownership from discovery through design system strategy

Type
6 month consulting engagement

Outcome
Validated high-fidelity prototype spanning the full quote-to-invoice workflow, embedded AI assistant (Lynn), foundational pattern library, and FigJam documentation layer, ready for Phase 2 build

Global Logistics

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PROGRAM MANAGEMENT

Built and scaled a decade-long employee experience program which strengthened belonging, creativity, and community across Slalom Seattle and the broader Pacific Northwest market.

Role
Founder and leader of Culture Crew. Program Strategy & Experience Design, Creative Direction, Visual Design, Community Building, Event Production, Marketing & Communications, Digital Experience Design

Type
Internal employee experience program, volunteer-led

Timeframe
January 2013 – March 2026

Outcome
A durable, scalable, much loved culture program integrated into the fabric of Slalom Seattle: flagship annual events, digital experiences, and a lasting model for employee-led culture design and delivery

Seattle Culture Crew

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SOCIAL IMPACT PROGRAM MANAGEMENT

Founder of Slalom’s global Movember program, growing a Seattle grassroots team into a global multi-office initiative that raised $466K for men’s health programs

Role
Slalom Global Movember Lead. Seattle Team Captain, Creative Director, Visual Designer, Marketing & Communications Manager, Chief Recruiter

Type
Employee-led internal social impact program

Duration
2011-2022

Outcome
One of Slalom's most visible and enduring grassroots social-impact programs: $466K raised, 36 offices engaged, men's health conversations normalized companywide

Movember Foundation

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More work

Mini Mart City Park

Branded communications. Poster series for the On Site film programs running for 5 months each year since 2023.

VIEW POSTERS
Zeitgeist Coffee

Brand identity, and two decades of design for this Seattle coffeehouse legend.
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T-Mobile Home Internet

Product and hardware design for T-Mobile’s 5G home internet service.

COMING SOON
Strawberry Hill Skatepark

Brand identity. An ambitious and overdue plan to enhance our destination skatepark on Bainbridge Island deserves an identity, and I was stoked to be involved.

COMING SOON

"Beyond his technical aptitude, Gary is extremely adaptable, collaborative, is client focused, and is calm under immense pressure. Gary is solution oriented and can be relied on to lead difficult situations and shift energy towards creative solutions."

— Jila Javdani, President, West Coast Region, Slalom
"Gary possesses a rare ability to galvanize others. By leading with empathy he turned his local community and colleagues into advocates for men's health."

— Tony Chausse, Associate Director, Fundraising Operations at Movember
"Bedell's vision and contribution helped to develop a nascent community around moving image work to which we are grateful. He recognized the program's visual potential in intuitive and impactful ways."

- Jay Kuehner, Co-curator, ON SITE Moving Image Series at Mini Mart City Park, Seattle, WA
"Gary's collaborative approach and ability to inspire those around him made a meaningful difference in the success of the rebrand."

— Geoff Ball, CFRE, former Chief Development Officer, Uplift Northwest

I'm a creative lead, experience designer, and community builder. I build things that transform businesses, brands, and the people who use them.

“Gary brings a rare combination of strategic insight, steady leadership, and genuine passion for mission-driven work. Throughout the process, he navigated complex challenges with clarity and purpose, ensuring that every decision aligned with both organizational values and community impact.”

Re-branding a Legendary Seattle Charity